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1. #YEARS USED RUNONLY APPLESCRIPTS DETECTION FOR PORTABLE#
2. #YEARS USED RUNONLY APPLESCRIPTS DETECTION FOR PROFESSIONAL#

Our products have been growing in popularity in both sectors," del Granado said. "Our computers have a place in each one of the markets (education and professional).

"Now, 30 percent of their sales goes through retailers," the analyst said, "and this could explain why they were so successful in the area of education and why they now have reduced their sales." Secondly, Apple has increased its push into the home-computer markets, following general market trends.Īnd third, Apple modified its sales strategy by eliminating vendors that had personal contact with education centers, and channeled more sales through retailers, where there was greater growth potential. "Latin Americans continue to be very price-conscious," Gumbiner said. and local regional competitors whose sales have been increasing annually - companies such as Alaska (Mexico), Metron (Brazil), Unidata (Chile), Positivo (Brazil), and Procomp (Brazil). One is the increased competition from the likes of Compaq Computer Corp. In the mid-1990s, Gumbiner said, Apple's market share in schools for the region was 8 percent to 10 percent, but that has fallen to 4 percent in recent years, for three reasons. In recent years, this market has represented our strongest growth, " said Fernando del Granado, Apple's Latin American sales manager.īut in education - a market in which Apple ( aapl) has been traditionally dominant - the tide is turning, mirroring a decline in market share in the United States.

#YEARS USED RUNONLY APPLESCRIPTS DETECTION FOR PROFESSIONAL#

"The professional market gradually has been adopting our PowerBook.

#YEARS USED RUNONLY APPLESCRIPTS DETECTION FOR PORTABLE#

Apple Computer Inc.'s situation in Latin America offers the same study in contrasts that has caused the Mac maker financial stress in the United States, financial analysts said.Īccording to observers, the company faces the same good news-bad news situation south of the border as it does at home: Apple's influence in Latin America's PC market is lessening - even though its sales continue to grow.įirst, the good news: "If Apple continues its rate of sales from the first quarter, they will break their annual sales record for portable computers," said Jay Gumbiner, an analyst with International Data Corp.